Portfolio

Client An international eCommerce brand specializing in cakes products. The company operates in the US and European markets, using its own online store and marketplaces to sell its products. Challenge The client approached us with a request to optimize business processes due to the following issues:

• The website conversion rate was lower than expected.
• Logistics and inventory management caused delays in product delivery.
• Customer acquisition costs (CAC) exceeded optimal levels.
• Customer retention rate (CRR) was below industry standards.

Solution After conducting a detailed audit, we proposed a comprehensive approach:
1. Website and UX/UI Optimization:

• Implemented a new catalog structure and filters to improve navigation.
• Reduced page load time and enhanced the mobile version.
• Added reviews and UGC content to build trust.

2. Automation of Logistics and Inventory Management:

• Integrated an ERP system to synchronize orders, stock levels, and demand forecasting.
• Optimized the carrier selection process to reduce delivery times.

3. Reducing Marketing Costs and Increasing Conversion:

• Used personalized email marketing and CRM systems for customer retention.
• Optimized advertising campaigns with machine learning and audience segmentation.
• Implemented a referral program to increase organic traffic.

Results (6 months after implementation):

• Website conversion increased by 38%
• Order processing time decreased by 42%
• Customer acquisition costs reduced by 25%
• Customer retention rate increased by 30%

Conclusion Thanks to a comprehensive approach, the client significantly improved business efficiency, reduced costs, and increased customer loyalty. The implemented solutions continue to work long-term, ensuring stable sales growth.

Client An international eCommerce brand specializing in fashion & lifestyle products. The company operates in the US and European markets, using its own mobile app and online store to sell its products. Challenge The client approached us with a request to optimize their mobile app due to the following issues:

• Low user engagement and retention rates.
• High cart abandonment rate within the app.
• Slow app performance affects user experience.
• Inefficient push notification and personalization strategies.

Solution After conducting a detailed audit, we proposed a comprehensive approach:
App Performance and UX/UI Enhancement:

• Optimized app load speed and improved navigation.
• Redesigned UI elements to ensure a more intuitive experience.
• Integrated seamless checkout and one-click payment options.

User Engagement and Retention Improvement:

• Implemented AI-driven personalized recommendations.
• Enhanced push notification strategy with dynamic offers and reminders.
• Developed a loyalty program to encourage repeat purchases.

Reducing Cart Abandonment and Increasing Conversions:

• Introduced exit-intent pop-ups with targeted discounts.
• Streamlined the checkout process by reducing unnecessary steps.
• A/B tested different CTA placements for higher engagement.

Results (6 months after implementation):

• App user retention increased by 45%
• Checkout abandonment reduced by 35%
• Purchase conversion rate increased by 50%
• Overall app engagement grew by 40%

Conclusion Through a strategic optimization approach, the client successfully enhanced their mobile app experience, leading to increased engagement, higher conversions, and long-term customer retention. The implemented solutions continue to drive sustainable app growth and user satisfaction.